Bonsai Culture
Curated Design
Bonsai Culture
Curated Design
We are quite fond of the Bonsai tree. Get this. We understand it as the perfection of an idea of an idea. It is both a tree and the curated idea of a tree. It brings the full scale 'tree' to a human scale. Bonsai is the nurturing of line, form, color, space, balance and texture.
The Bonsai is the symbol of our design culture. It is curated. It is natural. It is full of empathy. It is the exact blend of nature and human will that produces something of beauty. It is the perfection of an idea. It's not growth, it is about perfection.
Mogotani Fast builds cultures where ideas are nurtured into perfection.
Chris
Chris Svensrud
Chris
Chris Svensrud
This dude is a unique mix of physical scientist and creative artist. Chris received a degree in Physics, worked for a while in Silicon Valley on lasers and moving quanta of light. Since then he has spent most of his time in the outdoors dreaming up ideas for people of the future.
He has a passion for connecting consumer insights and exploring unchartered territory to create truly new product opportunities. A great example is spearheading the creation of a ‘Mobile Design Studio on Wheels” in partnership with Winnebago based on research methodologies learned at Bonnaroo music festival.
Identifying and addressing user need was the driving force behind the founding of Nook Sleep Systems. By combining science and technology with innovative marketing to meet the goal of repositioning the infant mattress as the most considered purchase a new parent is to make. At its release Metropolis magazine cited The Pebble Mattress as innovative enough to have a lasting impact on society. This company was a bold collaborative effort between our husband and wife team and 72 and Sunny (named most innovative company 2015 by Fastcompany).
Photography courtesy of Storied Life Pictures.
Jason
Jason Drew
Jason
Jason Drew
Jason Drew is a product designer, artist, and inventor. His garage and basement studio are littered with hand-made prototypes of new inventions and amazing artwork. He has a passion for finding ways to make the product experience better/easier/more fun/and more simple. Brainstorming and sketching ideas, forming ways to make the ideas really work, and figuring out how to build and manufacture the product effectively and efficiently is where Jason really rocks. “What if…”, “Why not…”, “How about…”, “Is it possible to…”…Jason loves to explore and prototype “crazy ideas” and “nutty concepts”.
Jason’s work is driven by function and a great usage experience. Drawing on his background with soft goods manufacturing, his experience with brand expression and identity, and his creative and detail-oriented mind, Jason brings new and award-winning products to life. Product such as a Two-part Connecting Zipper Pull for quickly and easily repairing broken zippers (Utility patent #7,117,567), a rolling business case with a simple way to hold it securely on top of another rolling luggage piece (Utility patent # 7,775,334), a series of more earth-friendly backpacks (Target Sustainability Award 2014), and a collection of cost-sensitive reusable shopping bags with unique features and unexpected functionality (IDSA IDEA Awards Finalist 2012). Jason currently holds 7 US patents with 5 more pending, and multiple patent-worthy inventions on paper and in prototype. The products that Jason has created have brought in millions of dollars in revenue and made thousands of users’ lives a bit better/easier/more fun/more simple.
Photography courtesy of Storied Life Pictures.